In week 23 (June 6 – 12, 2015) of the English News genre saw Times Now again back in No.1 position as its ratings almost doubled from last week. According to BARC data All India markets AB Males 22+ Individual C&S 1 lakh+ (ratings in 000’s), Times Now saw its ratings increase to 490 in week 23 from 264 in week 22.
India Today Television ratings on the other hand saw a big dip in ratings during the week. The channel’s ratings fell to 151 in week 23 from 354 in week 22. NDTV 24x7 climbed to No.3 spot in the ratings chart this week as it saw a rise in ratings. The ratings of the channel increased of 129 in week 23 from 107 in week 22.
Speaking about the performance of the channel this week Arnab Goswami, President-News and Editor in Chief, Times Now and ET Now said, “Four smaller channels don’t match up to TIMES NOW. I think it is time for the smaller channels to realise that aping the leader, or spending a lot of money mocking the leader is futile. My experience has been that leadership is built by doing the news, not by negative marketing campaigns. Each time someone mocks or apes us, our viewership grows. There is a big lesson in this fact. Besides, the massive public response to our Lalit-gate expose matches the growing number of our viewers. I am delighted. ”