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BARC Ratings: Star Plus stays strong at no.1 in urban markets, Zee Anmol continues to lead rural markets

22-July-2016
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BARC Ratings: Star Plus stays strong at no.1 in urban markets, Zee Anmol continues to lead rural markets

According to BARC Ratings for week 28 (9-15 July, 2016), Star Plus stood firm at the top spot in the urban markets with increased viewership ratings followed by Colors at no.2 and Zee TV at no.3. Sony Entertainment Television stepped up to the fourth spot whereas, Sony SAB slipped two steps to the sixth spot. In the rural markets, Zee Anmol continued to lead and Star Utsav and Sony Pal remained at no.2 and no.3 respectively.

Detailed Report below:

Hindi GEC Urban:

Star Plus stood firm at the top spot with increased viewership ratings of 482 million. The channel had 459 million ratings in the previous week.

Colors stayed at no.2 with 409 million ratings. The channel lost some eyeballs as it had 435 million ratings in the previous week.

Zee TV remained at no.3 with 334 million ratings, higher than previous week’s 328 million ratings.

Sony Entertainment Television stepped up to the fourth spot in week 28 replacing Sony SAB. The channel had 256 million ratings that increased to 277 million in week 28.

Life OK also climbed a step up to the fifth spot with 268 million ratings that were 253 million in the previous week.

Sony SAB slipped two steps to the sixth spot in week 28 with 257 million ratings.

At no.7 stood &TV with 116 million ratings, less than previous week’s 121 million.

The eighth spot was acquired by Zee Anmol with 106.8 million ratings. The channel was at no.9 in week 27 with 104 million ratings.

Sony Pal slipped to the ninth spot from eighth in week 28. The channel fetched 106.3 million ratings that were 107 million in the previous week.

At no.10 stood Star Utsav with 103 million ratings, less than previous week’s 104 million.

 

Hindi GEC Rural:

Zee Anmol continued to lead the rural markets in week 28. But, the channel saw a fall in the ratings from 369 million in week 27 to 358 million in week 28.

Star Utsav remained at no.2 with 333 million ratings, less than previous week’s 352 million.

Sony Pal, at no.3, garnered 301 million ratings, more than previous week’s 300 million.

Zee TV stayed at no.4 with 263 million ratings. The channel had 255 million ratings in the previous week.

Star Plus held on to its spot at no.5 in week 28 with 238 million ratings, higher than previous week’s 218 million.

Rishtey fetched 202 million ratings and stayed at no.6. The channel had 204 million ratings in week 27.

Colors witnessed a fall in the viewership ratings from 190 million in week 27 to 174 million in week 28 but remained at no.7.

Life OK stood at no.8 with 141 million ratings, more than previous week’s 133 million.

Big Magic, at no.9, garnered 106 million ratings. The channel had 119 million ratings in the previous week.

Sony Enetrtainment Television remained at no.10 with 103 million ratings, less than previous week’s 104 million.

 

 

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.