Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: Star Plus retains top spot; SET drops out of top 10

11-March-2016
Font Size   16
Share
BARC Ratings: Star Plus retains top spot; SET drops out of top 10

As per Week 9 (February 27- March 4, 2016) of BARC data, Star Plus maintains the top spot. Like Week 8, Colors and Zee TV are on number two and three respectively. At No.4 stood Zee Anmol, whereas DD National secured the fifth spot.

All the top three channels have seen a major drop in their ratings. Star Plus saw 11 per cent drop from Week 8’s 768 million ratings to 677 million ratings for Week 9.

Colors’ ratings slipped down from 725 million ratings in Week 8 to 667 million ratings in Week 9.

Zee TV witnessed a drop in its ratings from 645 million to 626 million (Week 8).

Zee Anmol retained its fourth spot but saw a fall in terms of ratings from Week 8’s 625 million to 594 million.

DD National is the surprise entry in this list securing 509 million ratings in Week 9 as well as the No. 5 spot. There was no sight of the channel in Week 8 and its entry caused some of the other channels to slip down a position. 

At No 6 stood Sony Pal with 500 million ratings.

Star Utsav slipped down to seventh spot for Week 9 with 486 million ratings from fifth spot in Week 8 with 492 million ratings.

Even Life Ok moved down to eighth spot from Week 8’s seventh position with 435 million ratings.

Same goes for Rishtey which slipped to ninth position from Week 8’s eighth position with 410 million ratings.

At No. 10 stood Sony Sab with 384 million ratings showing a rise in ratings from the previous week.

Sony Entertainment Television, which was at No. 10 in the previous week, lost its place among the top 10 channels this week.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO