In week 5 (January 30 – February 5, 2016) according to the BARC Ratings, Star Plus remained at No.1 for the second time in a row with 724 million ratings. Colors remained at No.2 followed by Zee TV at No.3. Zee Anmol retained the fourth spot. Life OK leaped to the fifth spot from the eighth spot in Week 5.
Star Plus continued to be the most watched channel for the second time in a row. The channel saw a further rise in the ratings from 711 million to 724 million in the week.
Colors saw its viewership rise to 713 million from 702 million in Week 4.
Zee TV remained at No.3 with 684 million ratings, less than previous week’s 692 million.
Zee Anmol continued to be at No.4 but saw a fall in viewership from 665 million to 540 million in Week 5.
Life OK took a leap from the eighth spot to the fifth spot in week 5 with 425 million ratings which was 411 in Week 4.
Star Utsav came down to No.6 in Week 5 with 355 million ratings. The channel had 487 million ratings in Week 4.
Sony Entertainment Television made it to the top 10 list at No.7 in Week 5 with 338 million ratings.
At No.8 stood Sony SAB with 334 million ratings. The channel stepped up one place from No.9 in Week 4 but saw a decline in the ratings from 341 million in that week.
Sony Pal stood at No.9 with 330 million ratings, which were 420 million in week 4.
At No.10 stood Rishtey, which was at No.7 previous week with 416 million ratings, with 289 million ratings.
Our typical marketing budget is usually 10 per cent of the topline spend
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The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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