Top Story


Home >> Media - TV >> Article

BARC ratings: Star Plus regains No.1 spot despite decline in ratings in Week 35

Font Size   16
BARC ratings: Star Plus regains No.1 spot despite decline in ratings in Week 35

Star Plus rose to the top once again in Week 35 (August 29 – September 04, 2015) of the BARC ratings. The rise was despite a decline in the channel’s ratings. Ratings of Colors also declined.

According to BARC ratings (HSM : NCCS All : Individuals : BARC India base - C&S 1Lac+) In top spot, Star Plus saw its ratings decline to 355 million from 359 million last week.

Colors at No.2 saw its ratings decline to 354 million this week from 360 million last week.

Zee TV at No.3 witnessed a large decline to 251 million from 264 million in Week 34.

Life OK in Week 35 saw the largest decline as it fell to 195 million this week from 224 million last week.

Sab TV was the only one to see a marginal rise in ratings this week as it increased to 187 million from 186 million last week. 




Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by