Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: Star Plus leads urban markets, Zee Anmol claims top spot in rural

08-July-2016
Font Size   16
Share
BARC Ratings: Star Plus leads urban markets, Zee Anmol claims top spot in rural

According to BARC Ratings for week 26 (25 June-1 July, 2016), Star Plus continued to lead the urban markets followed by Colors at no.2 and Zee TV at no.3. Sony SAB took a leap from sixth spot to fourth spot and Zee Anmol stepped up to the seventh spot from ninth. In the rural markets, Zee Anmol replaced Star Utsav to acquire the top spot pushing Star Utsav to the second spot. Sony Pal slipped to the third spot from second.

Detailed Report below:

Hindi GEC Urban:

Star Plus continued to lead the urban market in week 26 with increase in the viewership ratings from 448 million ratings in week 25 to 466 million.

Colors stayed at No.2 with 429 million ratings, less than previous week’s 430 million.

Zee TV at No.3 garnered 323 million ratings in week 26 which were 321 million in the previous week.

Sony SAB took a leap from the sixth spot in week 25 to fourth spot in week 26. The channel which had 241 million ratings in the previous week fetched 265 million ratings this week.

Life OK slipped to the fifth spot in week 26 from fourth. The channel got 255 million ratings which were 267 million ratings in week 25.

Sony Entertainment Television fetched the sixth spot with 253 million ratings in week 26. The channel was at No.5 in the previous week with 251 million ratings.

Zee Anmol stepped up to the seventh spot from ninth in week 26 with 119 million ratings which were 105 million in the previous week.

At no.8 stood Sony Pal with 115 million ratings. The channel had 108 million ratings in week 25.

&TV slipped to the ninth spot from seventh spot in week 26. The channel fetched 114 million ratings which were 116 million in the previous week.

Star Utsav stood at No.10 with 104 million ratings.  The channel had 103 million ratings.

Hindi GEC Rural:

As far as the rural markets are concerned, Zee Anmol replaced Star Utsav to acquire the top spot with 353 million ratings. The channel was at no.3 with 339 million ratings in the previous week.

Star Utsav slipped to the second spot in week 26 with 364 million ratings. The channel had 353 million ratings in the previous week.

Sony Pal slipped to the third spot from second in week 26 with 342 million ratings. The channel had 341 million ratings in the previous week.

Zee TV remained at No.4 with 264 million ratings, less than previous week’s 268 million ratings.

Rishtey remained at No.5 with 242 million ratings, less than previous week’s 252 million ratings.

Star Plus stayed at No.6 with 231 million ratings. The channel had 221 million ratings in week 25.

At no.7, Colors fetched 189 million ratings which were 199 million in the previous week.

The eighth spot was acquired by Life OK which fetched 132 million ratings, less than previous week’s 143 million.

At No.9 stood Big Magic with 117 million ratings. The channel had 121 million ratings in the previous week.

Sony Entertainment Television remained at No.10 with 108 million ratings, higher than previous week’s 106 million.

 

 

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...