Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: Star Plus firm at No.1 in urban markets, Star Utsav leads rural markets in week 33

26-August-2016
Font Size   16
Share
BARC Ratings: Star Plus firm at No.1 in urban markets, Star Utsav leads rural markets in week 33

The same pattern followed for week 33 (12-18 August, 2016) of BARC Ratings where Star Plus continued to lead in the urban markets followed by Colors at no.2, Zee TV at no.3 and Sony SAB at no.4. Sony Entertainment Television replaced LifeOK and moved up to fifth spot. As far as the rural markets are concerned, Star Utsav stayed firm at the no.1 spot for the fifth consecutive week with Zee Anmol at second spot followed by Sony Pal at third spot.

A detailed report of the urban ratings

Star Plus continued to lead the urban markets in week 33 though its viewership ratings witnessed a fall to 451 million impressions from 475 million impressions in week 32.

 Colors, too, at second spot, suffered a beating in its ratings to 357 million impressions compared to week 32’s 403 million impressions.

 Zee TV retained its No.3 position with 311 million impressions, as against its 333 million impressions in week 32.

Sony SAB also maintained its fourth position with 271 million impressions, compared to 283 million impressions in week 32.

Sony Entertainment moved up to fifth spot, replacing LifeOk, with 264 million impressions, a slight improvement from week 32’s 255 million impressions.

 LifeOk, on the other hand slipped to sixth spot with 257 million impressions, compared to previous week’s 272 million impressions.

&TV remained at seventh spot with improved 159 million impressions.

Star Utsav retained its eight spot with 131 million impressions, though it saw a fall in its ratings from week 32’s 137 million impressions.

Zee Anmol saw no change in its ninth position garnering 111 million impressions, though its ratings did take a hit from week 32’s 120 million impressions.

 Sony Pal stayed at no 10 spot with 91 million impressions, compared to previous week’s 94 million impressions.

A detailed report of rural ratings

Star Utsav continued to take the top spot but its ratings took a hit from last week’s 461 million impressions to 417 million impressions in week 33. 

Zee Anmol despite staying at No.2, with 367 million impressions, saw a drop in its ratings from week 32’s 369 million impressions.

Sony Pal, on the other hand, retained its third spot with an improved 309 million impressions, compared to previous week’s 300 million impressions.

Zee TV also maintained its fourth position with 231 million impressions, as against week 32’s 253 million impressions.

Rishtey moved up to fifth spot fetching in 222 million impressions, compared to week 32’s 194 million impressions.

Star Plus despite slipping to sixth spot maintained similar ratings of 216 million impressions.

Colors again took the seventh position with 151 million impressions, compared to week 32’s 182 million impressions.

 Life Ok stayed at no.8 with 147 million impressions, compared to week 32’s 154 million impressions.

Sony Entertainment Television retained its ninth spot with an improved 105 million impressions, as against week 32’s 97 million impressions.

Sony SAB replaced Big Magic in the tenth spot with 103 million impressions.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.