Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: Star Plus firm at No.1 in urban markets, Star Utsav leads rural markets in week 33

26-August-2016
Font Size   16
Share
BARC Ratings: Star Plus firm at No.1 in urban markets, Star Utsav leads rural markets in week 33

The same pattern followed for week 33 (12-18 August, 2016) of BARC Ratings where Star Plus continued to lead in the urban markets followed by Colors at no.2, Zee TV at no.3 and Sony SAB at no.4. Sony Entertainment Television replaced LifeOK and moved up to fifth spot. As far as the rural markets are concerned, Star Utsav stayed firm at the no.1 spot for the fifth consecutive week with Zee Anmol at second spot followed by Sony Pal at third spot.

A detailed report of the urban ratings

Star Plus continued to lead the urban markets in week 33 though its viewership ratings witnessed a fall to 451 million impressions from 475 million impressions in week 32.

 Colors, too, at second spot, suffered a beating in its ratings to 357 million impressions compared to week 32’s 403 million impressions.

 Zee TV retained its No.3 position with 311 million impressions, as against its 333 million impressions in week 32.

Sony SAB also maintained its fourth position with 271 million impressions, compared to 283 million impressions in week 32.

Sony Entertainment moved up to fifth spot, replacing LifeOk, with 264 million impressions, a slight improvement from week 32’s 255 million impressions.

 LifeOk, on the other hand slipped to sixth spot with 257 million impressions, compared to previous week’s 272 million impressions.

&TV remained at seventh spot with improved 159 million impressions.

Star Utsav retained its eight spot with 131 million impressions, though it saw a fall in its ratings from week 32’s 137 million impressions.

Zee Anmol saw no change in its ninth position garnering 111 million impressions, though its ratings did take a hit from week 32’s 120 million impressions.

 Sony Pal stayed at no 10 spot with 91 million impressions, compared to previous week’s 94 million impressions.

A detailed report of rural ratings

Star Utsav continued to take the top spot but its ratings took a hit from last week’s 461 million impressions to 417 million impressions in week 33. 

Zee Anmol despite staying at No.2, with 367 million impressions, saw a drop in its ratings from week 32’s 369 million impressions.

Sony Pal, on the other hand, retained its third spot with an improved 309 million impressions, compared to previous week’s 300 million impressions.

Zee TV also maintained its fourth position with 231 million impressions, as against week 32’s 253 million impressions.

Rishtey moved up to fifth spot fetching in 222 million impressions, compared to week 32’s 194 million impressions.

Star Plus despite slipping to sixth spot maintained similar ratings of 216 million impressions.

Colors again took the seventh position with 151 million impressions, compared to week 32’s 182 million impressions.

 Life Ok stayed at no.8 with 147 million impressions, compared to week 32’s 154 million impressions.

Sony Entertainment Television retained its ninth spot with an improved 105 million impressions, as against week 32’s 97 million impressions.

Sony SAB replaced Big Magic in the tenth spot with 103 million impressions.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India