In week 4 (January 23- 29, 2016) of the BARC Ratings, Star Plus pushed Colors to the second spot and has become the most watched channel with 711 million ratings. Colors came down to No.2 after being at the top spot for weeks. Zee TV remained at No.3 like the previous week. Zee TV increased its gross viewership from 647 Million to 692 million with the approx. gain of 45 Million , further minimizing the gap with No-2 GEC Colors (702 million)
Star Plus which was at No.2 in week 3 has leaped to the top spot with an increase in the ratings from 681 million to 711 million.
Colors slipped down to No.2 with 702 million ratings. The channel had 701 million ratings in week 3.
Zee TV remained at No.3 with 692 million ratings, the channel increased its gross viewership from 647 Million to 692 million with the approx. gain of 45 Million , further minimizing the gap with No-2 GEC Colors (702 million)
At No.4 stood Zee Anmol with 665 million ratings. The channel saw a rise in the ratings from week 3’s 638 million.
Star Utsav too remained at No.5 like the previous week and saw a rise in the ratings from 437 million to 487 million.
Sony Pal climbed a step up from No.7 to No.6 in week 4 with 420 million ratings. The channel had 394 million ratings in week 3.
Rishtey stood at No.7 with 416 million ratings, higher than the ratings of previous week which was 393 million.
Life OK slipped down to No.8 with 411 million ratings. The channel had 427 million ratings in week 3.
The bottom two spots went to Sony SAB and DD National which had 341 million and 339 million ratings respectively.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...
Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...
Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...