Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: Nick and Pogo lead the kids genre in week 2 of BARC

07-May-2015
Font Size   16
BARC Ratings: Nick and Pogo lead the kids genre in week 2 of BARC

In the kids genre a majority of the channels saw a rise in ratings during week 17 (April 25 – May 15, 2015). Disney Junior, Nick Junior and Disney Channel saw the largest rise in ratings during the week.

According to data sourced from BARC subscribers, week 17 (April 25 – May 1, 2015) All India 4+ Years ABCDE HSM markets (the ratings are average TVTs in 000’s), Nickelodeon extended its leadership position to 282 GVTs in week 17 from 251 GVTs in week 16. Pogo followed with a 7% gain in ratings to 256 GVTs in week 17 from 238 GVTs in week 16. Cartoon Network saw its ratings increase marginally by 2% to 165 GVTs in week 17 from 161 GVTs in week 16.

Disney Channel saw a huge rise of 28% in week 17 to 185 GVTs from 144 GVTs in week 16. Hungama’s ratings stayed the same as last week at 144 GVTs. Disney XD on the other hand declined to 43 GVTs from 47 GVTs in week 16. Sonic increased by 23% to 39 GVTs in week 17 from 32 GVTs in week 16. Discovery Kids saw its ratings stay the same at 21 GVTs this week too. Disney Junior saw its ratings grow to 65% to 15 GVTs from 9 GVTs in week 16. Nick Junior increased its ratings by 30% to 14 GVTs in week 17 from 11 GVTs in week 16.
 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow