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BARC Ratings: Naagin leads, India’s Got Talent slips to No.9 in urban markets

08-June-2016
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BARC Ratings: Naagin leads, India’s Got Talent slips to No.9 in urban markets

In week 21 (21-27 May, 2016), there has been no change in the top two rankings as Colors’ show ‘Naagin’ and Star Plus’ show ‘Yeh Hai Mohabbatein’ held on to the respective spots followed by ‘Saath Nibhana Saathiya’ and ‘Kumkum Bhagya’. India’s Got Talent declined both in terms of ranking and ratings massively as it fell from fifth spot to the ninth spot

Colors’ show ‘Naagin’ remained at No.1 but lost in terms of impressions as it fetched 8919 impressions ‘000s, less than previous week’s 9732 impressions ‘000s.

Star Plus’s show ‘Yeh Hai Mohabbatein’ remained at No.2 with 6805 impressions ‘000s, less than previous week’s 7456 impressions.

Star Plus’ show ‘Saath Nibhana Saathiya’ which had stepped up to the fourth spot in the previous week with spot with 6252 impressions ‘000s, further climbed up to the third spot in week 21 but with 6128 impressions ‘000s which is less than previous week.

Zee TV’s show ‘Kumkum Bhagya’ slipped to the fourth spot as it lost in terms of impressions. The show had 6960 impressions ‘000s in week 20 which declined to 5676 impressions ‘000s.

Colors’ show ‘Kasam’ stepped up to the fifth spot with 5229 impressions ‘000s which were 4866 impressions ‘000s in week 20.

Another show on Colors, ‘Swaragini’ stood at No.6 with 4927 impressions ‘000s.

 ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus which was at No.8 in week 20 with 4841 impressions ‘000s acquired the seventh spot in week 21 with 4849 impressions ‘000s.

‘Chakravartin Ashoka Samrat’ stepped up to the eighth spot in week 21 with 4577 impressions ‘000s. The show was at No.10 in week 20 with 4320 impressions ‘000s.

‘India’s Got Talent’ on Colors saw a massive fall from No.5 to No.9 in week 21. The show which had 5230 impressions’000s in week 20 managed to get 4536 impressions ‘000s in week 21.

The tenth spot was acquired by Sony SAB’s ‘Taarak Mehta Ka Ooltah Chashmah’ with 4460 impressions ‘000s. 

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.