Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: 'Naagin' continues its lead, 'Saath Nibhana Saathiya' climbs up to No.3 in week 4

05-February-2016
Font Size   16
Share
BARC Ratings: 'Naagin' continues its lead, 'Saath Nibhana Saathiya' climbs up to No.3 in week 4

In week 4 (January 23- 29, 2016) of the BARC Ratings, Colors’ show ‘Naagin’ continued to be the most watched Hindi entertainment show with 19133 ratings. ‘Kumkum Bhagya’ remained at No.2. Star Plus’ show ‘Saath Nibhana Saathiya’ stepped up to the third spot in week 4. Thapki Pyar Ki’, which airs on Colors’, climbed up to the eighth spot from No.10.

Colors’ show ‘Naagin’ garnered 19133 ratings, higher than the previous week’s 17199 ratings and continued to be the most watched show.

Zee TV’s show ‘Kumkum Bhagya’ fetched 15554 ratings and stood second. The show had 14244 ratings the previous week.

Star Plus’ show stepped up to the third spot and fetched 12095 ratings. But, the show saw a decline in the ratings from 12329 in week 3.

Colors’ another show, ‘Sasural Simar Ka’ came down to No.4, with declined ratings of 11689 ratings from 13180.

Zee TV’s show ‘Jamai Raja’ got 11249 ratings and stood fifth. The channel had 11608 ratings in week 3.

At No.6 stood Zee Anmol’s show ‘Jodha Akbar’ with 10522 ratings. The show was at No.7 in week 3 with 10648 ratings.

Star Plus’ show ‘Yeh Hai Mohabbatein’, which was at No.8 in week 3 with 10472 ratings, went up to the seventh spot with 10096 ratings.

‘Thapki Pyar Ki’, which airs on Colors’, garnered 9563 ratings and stood eighth. The show with 9401 ratings was at the bottom of the top 10 list in week 3.

Zee TV’s show ‘Tashan E Ishq’ came down to the ninth spot from the sixth spot with a fall in ratings from 10790 to 9465.

Star Plus’ show ‘Siya Ke Ram’ saw further decline in its ratings from 10436 to 9148 and came down to the bottom of the list in week 4 from the ninth spot in week 3.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...