Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC ratings: Movies Now leads in the English movies genre; Zee Cafe at No.1 spot among English GECs

16-October-2015
Font Size   16
Share
BARC ratings: Movies Now leads in the English movies genre; Zee Cafe at No.1 spot among English GECs

In week 40 (October 03 – 09, 2015) BARC data for the English movies genre saw Movies Now in the lead, followed by Sony PIX and HBO. In the English entertainment genre, Zee Cafe was at No.1 spot followed by AXN and Comedy Central.

According to BARC data 6 Mega Cities: NCCS AB C&S 1lakh+, Movies Now was at No.1 spot with ratings of 3,083 (‘000s).

Sony PIX was at No.2 with ratings of 2,097 (‘000s). HBO came in at No.3 with ratings of 1,818 (‘000s).

In the English entertainment genre, Zee Cafe continued to lead with ratings of 235 (‘000s). AXN was at No.2 spot with ratings of 126 (‘000s). It was followed by Comedy Central with ratings of 114 (‘000s). 

 

 

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...