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BARC Ratings: Mastiii leads the pack in Music & Youth category

BARC Ratings: Mastiii leads the pack in Music & Youth category

Author | exchange4media News Service | Monday, May 04,2015 9:21 AM

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BARC Ratings: Mastiii leads the pack in Music & Youth category

Broadcasters Audience Research Council released the much awaited television ratings for the week 16 from April 18th to 24th. The data released in the first phase of BARC is  for : 1L+ C&S HHs – Empanelled – 12,000, Reporting - 10,760 households (1L+ C&S).

According to data sourced from BARC subscribers, for week 16, Adhikari’s Brothers Mastiii led the pack of music channels with 14428 ratings (Gross TVTs 000s) in the HSM market , for the TG:All NCCS 4+. Mastiii was followed by Bindass Play with 14, 000 ratings, 9XM with 12959, 9X Jalwa with 12938 , Bindass with 10956, MTV  with 10951 and Sony MIX with 10245 ratings .

Mastiii emerged as a clear leader with 42.1% market share, with Bindass at 40.85% .

Mastiii had remained the No. 1 music channel prior to BARC ratings as well. According to data sourced from TAM subscribers for Week 13, TAM ratings showed that for the HSM market, TG: All CS 4+, Mastiii was leading with 35942 ratings, (Avg GVTS 000) followed by MTV with 35172 ratings .

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