Broadcasters Audience Research Council released the much awaited television ratings for the week 16 from April 18th to 24th. The data released in the first phase of BARC is for : 1L+ C&S HHs – Empanelled – 12,000, Reporting - 10,760 households (1L+ C&S).
According to data sourced from BARC subscribers, for week 16, Adhikari’s Brothers Mastiii led the pack of music channels with 14428 ratings (Gross TVTs 000s) in the HSM market , for the TG:All NCCS 4+. Mastiii was followed by Bindass Play with 14, 000 ratings, 9XM with 12959, 9X Jalwa with 12938 , Bindass with 10956, MTV with 10951 and Sony MIX with 10245 ratings .
Mastiii emerged as a clear leader with 42.1% market share, with Bindass at 40.85% .
Mastiii had remained the No. 1 music channel prior to BARC ratings as well. According to data sourced from TAM subscribers for Week 13, TAM ratings showed that for the HSM market, TG: All CS 4+, Mastiii was leading with 35942 ratings, (Avg GVTS 000) followed by MTV with 35172 ratings .