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BARC Ratings: India vs Pakistan match becomes No.1 programme in BARC history

17-March-2016
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BARC Ratings: India vs Pakistan match becomes No.1 programme in BARC history

In week 9 (27 February- 4 March, 2016) of BARC data, The India vs Pakistan game became the No.1 TV programme across the country in the history of BARC. Also, the English Business News genre witnessed a huge rise during the budget speech.

The Asia Cup match between India Vs Pakistan became the highest rated program on TV across genres-All India (DD and Star Sports Network combined) since the inception of BARC, followed by the India vs Sri Lanka game. The match garnered a total of 58,838 ratings in India; 47,312 alone in the Hindi Speaking Markets (HSM) in week 9.

Star Sports 1 garnered a total of 15,049 ratings; 5,721 in the HSM. Star Sports 3 fetched 18,440 ratings in India; 17,729 in the HSM. Whereas, DD National got 25,348 ratings (all over India) and 23,861 in the HSM. 

The English Business News genre saw a rise of 150 per cent during the budget speech while, it went up by 250 per cent during the day.

During the budget speech from 11:00-13:00; the ratings rose from 27 in week 8 to 75 in week 9. And during the budget day (Monday), it increased from 98 in week 8 to 343 in week 9.

Among the Hindi GECs, the top three spots were acquired by Star Plus, Colors and Zee TV. Star Plus has seen a big drop in prime time on Saturday, Tuesday and Thursday, on account of cricket

Almost all the other top channels saw a drop in prime time especially on India cricket days. DD National, which stood at No. 5 in week 9, saw an increase in viewership on account of live India cricket.

Sony Entertainment Television, which stood at No.11, saw an increase in the ratings fuelled by the telecast of the first episodes of two new shows.

The First episode of ‘Kuch Rang Pyar Ke Aise Bhi’ took Monday, 21:30 – 22:00 slot up by 15 per cent. The slot saw a rise from 883 in week 8 to 1,017 in week 9.

Also, the telecast of the first episode of ‘Ek Duje Ke Vaaste’ on Monday took the 22:00-22:30 slot up by 20 per cent. The slot went up to 773 in week 9 from 613 in week 8.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.