Top Story


Home >> Media - TV >> Article

BARC Ratings: India vs Pakistan match becomes No.1 programme in BARC history

Font Size   16
BARC Ratings: India vs Pakistan match becomes No.1 programme in BARC history

In week 9 (27 February- 4 March, 2016) of BARC data, The India vs Pakistan game became the No.1 TV programme across the country in the history of BARC. Also, the English Business News genre witnessed a huge rise during the budget speech.

The Asia Cup match between India Vs Pakistan became the highest rated program on TV across genres-All India (DD and Star Sports Network combined) since the inception of BARC, followed by the India vs Sri Lanka game. The match garnered a total of 58,838 ratings in India; 47,312 alone in the Hindi Speaking Markets (HSM) in week 9.

Star Sports 1 garnered a total of 15,049 ratings; 5,721 in the HSM. Star Sports 3 fetched 18,440 ratings in India; 17,729 in the HSM. Whereas, DD National got 25,348 ratings (all over India) and 23,861 in the HSM. 

The English Business News genre saw a rise of 150 per cent during the budget speech while, it went up by 250 per cent during the day.

During the budget speech from 11:00-13:00; the ratings rose from 27 in week 8 to 75 in week 9. And during the budget day (Monday), it increased from 98 in week 8 to 343 in week 9.

Among the Hindi GECs, the top three spots were acquired by Star Plus, Colors and Zee TV. Star Plus has seen a big drop in prime time on Saturday, Tuesday and Thursday, on account of cricket

Almost all the other top channels saw a drop in prime time especially on India cricket days. DD National, which stood at No. 5 in week 9, saw an increase in viewership on account of live India cricket.

Sony Entertainment Television, which stood at No.11, saw an increase in the ratings fuelled by the telecast of the first episodes of two new shows.

The First episode of ‘Kuch Rang Pyar Ke Aise Bhi’ took Monday, 21:30 – 22:00 slot up by 15 per cent. The slot saw a rise from 883 in week 8 to 1,017 in week 9.

Also, the telecast of the first episode of ‘Ek Duje Ke Vaaste’ on Monday took the 22:00-22:30 slot up by 20 per cent. The slot went up to 773 in week 9 from 613 in week 8.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking