Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: India News among Top 3 Hindi News channels in week 28

22-July-2016
Font Size   16
Share
BARC Ratings: India News among Top 3 Hindi News channels in week 28

As per the latest data sourced from BARC, India News has emerged among the top three Hindi News Channels with 52, 552 impressions in Week 28 (9th July to 15th July 2016).

The network has witnessed maximum gain after the DAS III roll out to become one of the most viewed channels across the HSM category.

Commenting on the latest BARC data, Varun Kohli, CEO, India News said. "I will attribute this success to our differentiated content and the dedication of our entire team at India News who have made the channel stand out in a short span of time. I will say that we have put in a lot of hard work; all the teams, including the content team."
Speaking about impact on ratings post DAS III roll out, Kohli added, "We have gained considerable market share because we have a huge rural viewership compared to other channels and it has helped us to rise in our ranks and the latest BARC data is a reflection of this fact.” 

According to the latest BARC data, India News became the third most watched Hindi News channel after Aaj Tak and India TV which had 73, 334 and 65, 756 impressions respectively for Week 28, and ahead of ABP News (46490 impressions) and News Nation (46539 impressions).

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.