Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: India News among Top 3 Hindi News channels in week 28

22-July-2016
Font Size   16
Share
BARC Ratings: India News among Top 3 Hindi News channels in week 28

As per the latest data sourced from BARC, India News has emerged among the top three Hindi News Channels with 52, 552 impressions in Week 28 (9th July to 15th July 2016).

The network has witnessed maximum gain after the DAS III roll out to become one of the most viewed channels across the HSM category.

Commenting on the latest BARC data, Varun Kohli, CEO, India News said. "I will attribute this success to our differentiated content and the dedication of our entire team at India News who have made the channel stand out in a short span of time. I will say that we have put in a lot of hard work; all the teams, including the content team."
Speaking about impact on ratings post DAS III roll out, Kohli added, "We have gained considerable market share because we have a huge rural viewership compared to other channels and it has helped us to rise in our ranks and the latest BARC data is a reflection of this fact.” 

According to the latest BARC data, India News became the third most watched Hindi News channel after Aaj Tak and India TV which had 73, 334 and 65, 756 impressions respectively for Week 28, and ahead of ABP News (46490 impressions) and News Nation (46539 impressions).

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group