Top Story


Home >> Media - TV >> Article

BARC Ratings: India News among Top 3 Hindi News channels in week 28

Font Size   16
BARC Ratings: India News among Top 3 Hindi News channels in week 28

As per the latest data sourced from BARC, India News has emerged among the top three Hindi News Channels with 52, 552 impressions in Week 28 (9th July to 15th July 2016).

The network has witnessed maximum gain after the DAS III roll out to become one of the most viewed channels across the HSM category.

Commenting on the latest BARC data, Varun Kohli, CEO, India News said. "I will attribute this success to our differentiated content and the dedication of our entire team at India News who have made the channel stand out in a short span of time. I will say that we have put in a lot of hard work; all the teams, including the content team."
Speaking about impact on ratings post DAS III roll out, Kohli added, "We have gained considerable market share because we have a huge rural viewership compared to other channels and it has helped us to rise in our ranks and the latest BARC data is a reflection of this fact.” 

According to the latest BARC data, India News became the third most watched Hindi News channel after Aaj Tak and India TV which had 73, 334 and 65, 756 impressions respectively for Week 28, and ahead of ABP News (46490 impressions) and News Nation (46539 impressions).

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking