BARC Ratings: Honda becomes top spender on TV for second week in a row
According to week 26 (June 25 to July 1) BARC data in the ‘Top 10 Brands across genres’ category, Honda has topped the charts. It is at the No 1 spot for the second consecutive week with 25,518 insertions as compared to 23,000 insertions last week. In week 24, Dettol topped the charts with 19,189 impressions and Honda featured in the 10th spot. However, in the last two weeks, Honda has been consistent in its performance by topping the charts.
Patanjali has climbed one step above and is at the second spot with 22,084 insertions this week. According to the recent ASCI report, the advertising watchdog has objected to several ads run by the company, including the one for their best selling product- Dant Kanti' toothpaste. Along with this, they have also found the ads for its mustard oil (Kachi Ghani), fruit juices and cattle feed (Dhugdhamrit) products misleading.
Cadbury and Dove have occupied the third and the fourth spot with 20,686 and 19,039 insertions, respectively. Pond’s has also moved one spot ahead to be at No 5 with 16,182 insertions. The new entrant this week is Tresemme at No 7 spot in the chart with 12,909 insertions.
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