In week 1 (January 2-8, 2016) of the BARC ratings for the year 2016, the English news genre went up by 33 per cent during the Pathankot attack. Whereas, the viewership rate of the Hindi channels went up by 31 per cent.
As far as the ratings of the English news channels are concerned, the 10-75L market cluster gained by 152 per cent. The below 10L urban population gained by 50 per cent. The viewership ratings of the mega cities shot up by 25 per cent during the Pathankot Attack. The overall ratings in India hiked by 33 per cent in those two days.
Hindi news genre went up by 31 per cent in the Hindi Speaking Markets (HSM) during the Pathankot Attack. Among these markets, Punjab gained by 87 per cent from week 52. The Maharashtra/Goa region saw a rise of 28 per cent in the ratings, Rajasthan gained by 27 per cent. The UP/Uttarakhand region gained by 20 per cent as compared to the previous week.
Also, the Chhattisgarh market saw a rise in viewership by 45 per cent in week 1 of 2016. Regions of Delhi, Bihar and Madhya Pradesh also managed to draw 17 per cent more viewers in the first week of 2016.
Overall genre saw a growth led by ATS, marginal growth across days and day-parts for channels was seen. Colors continued to be the No.1 channel in week 1 of 2016. Zee Anmol stood at no.2 and Star Plus at no. 3.
Colors witnessed marginal growth across days and day parts. The 1 hour episode of ‘Ishq Ka Rang Safed’took the 7-8pm slot up by 1.5 times. The ratings of the slot increased to 7460. The average rating of the slot in weeks 41-52 was 4940.
Star Plus’ new show ‘Silsila Pyaar Ka’ which replaced ‘Kuch To Hai Tere Mere Darmiyan’ saw a increase in viewership for the 8:30-9pmslot to 4,744.
Zee TV, which stood at No.4, saw an increase in viewership mainlyon Saturday and Thursday. Rishtey held on to the seventh spot like the previous week. The channel witnessed growth on Saturday. Airing three movies back to back led to the increase in viewershipon Saturday. Big Magic witnessed growth on Weekends, primarily led by movies.