Top Story


Home >> Media - TV >> Article

BARC Ratings: Hindi GECs garner 5.9 bn ratings in HSM, 2.9 bn in rural markets

Font Size   16
BARC Ratings: Hindi GECs garner 5.9 bn ratings in HSM, 2.9 bn in rural markets

As per week 49 (05-11 December,2015) according to BARC data ,including both rural and urban markets, Hindi GECs garnered a total 5.9 billion ratings 000s in Hindi Speaking Markets (HSM) whereas, 2.9 billion in only the rural market. The rural population fetched around 48 per cent (28,66,356) of the total viewership in week 49. Below 10L Urban population fetched 25 per cent (14,91,000) of the total viewership ratings.

As far as the individual Hindi GECs are concerned, Zee Anmol, with 779 million ratings, unexpectedly replaced Star Plus to be the No.1 channel this week. Star Plus with 751 million ratings slipped down to the No.2 spot.

Star Plus lost some eyeballs in week 49, hence had to come down to No.2 behind Zee Anmol which was at No.3 in week 48. Colors , which was the second most viewed channel last week also stepped down one step to No.3 with 746 million ratings. Back to back airing of movie ‘Kis Kisko Pyaar Karoon’ led to an increase of 135 per cent viewership increase for the Sunday2:00 pm-7:00 pm slot.

Like last week, Zee TV held on to its fourth spot with 718 million ratings. Although, the airing of Zee Rishtey Awards led to an increase of 150 per cent on Sunday7:00pm to 11:00pm slot

At no.5 stood Star Utsav with 568 million viewership ratings, significantly less than Zee TV at no.4.  Life OK stood at No.6 with 474 million ratings, the channel’s average ratings from week 41-48 were 488 million.

Sony Entertainment Television with 429 million ratings remained at No.7 like last week. Television premier of ‘Bahubali’ led to an increase of 200 per cent in the viewership for the 8:00pm to 12:00am slot.

Sony Sab, Rishtey and Sony Pal acquired the eighth, ninth and tenth spot with 356 million, 305 million and 302 million ratings respectively.

DD National at No.11 garnered 216 million viewership ratings. The channel had an average rating of 307 million from week 41-48. &TV stood at no.12 with 195 million ratings.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’