Top Story

e4m_logo.png

Home >> Media - TV >> Article

Barc Ratings: Govt of India races ahead of top brands to become largest advertiser

10-June-2016
Font Size   16
Barc Ratings: Govt of India races ahead of top brands to become largest advertiser

With 26,236 insertions, the government of India became the highest advertiser in the ‘Top 10 Brands across genres’ category in the BARC weekly data ratings for week 22, (May 28 to June 3) over taking large brands like Lifebouy, Patanjali, Fair & Lovely, Dettol and others.

Lifebouy, which topped week 21 came second this week with 17,640 insertions and Patanjali occupied the third position with 17,640 insertions.  Fair & Lovely and Dettol occupied the fourth and the fifth spot respectively, with 16,598 and 16,596 insertions in that order.

Honda slipped this week to the ninth spot with 13,391 insertions, as compared to 20,170 insertions in week 21. Colgate even dropped further to the tenth place with 13,143 insertions as compared to the previous week, where it was at the eighth place.

Lifebouy topped the charts in week 21 with 22,879 insertions, followed by Lakme (20,602 insertions), Honda (20,170 insertions), Fair & Lovely (20,170) and Patanjali with 19,011 insertions.

For week 20, the top slot was occupied by big brands like Dettol, Honda, Lifebuoy, Harpic and Lakme. Patanjali Ayurved had slipped to the sixth position in the top 10 list. 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business