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Barc Ratings: Govt of India races ahead of top brands to become largest advertiser

10-June-2016
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Barc Ratings: Govt of India races ahead of top brands to become largest advertiser

With 26,236 insertions, the government of India became the highest advertiser in the ‘Top 10 Brands across genres’ category in the BARC weekly data ratings for week 22, (May 28 to June 3) over taking large brands like Lifebouy, Patanjali, Fair & Lovely, Dettol and others.

Lifebouy, which topped week 21 came second this week with 17,640 insertions and Patanjali occupied the third position with 17,640 insertions.  Fair & Lovely and Dettol occupied the fourth and the fifth spot respectively, with 16,598 and 16,596 insertions in that order.

Honda slipped this week to the ninth spot with 13,391 insertions, as compared to 20,170 insertions in week 21. Colgate even dropped further to the tenth place with 13,143 insertions as compared to the previous week, where it was at the eighth place.

Lifebouy topped the charts in week 21 with 22,879 insertions, followed by Lakme (20,602 insertions), Honda (20,170 insertions), Fair & Lovely (20,170) and Patanjali with 19,011 insertions.

For week 20, the top slot was occupied by big brands like Dettol, Honda, Lifebuoy, Harpic and Lakme. Patanjali Ayurved had slipped to the sixth position in the top 10 list. 

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