BARC Ratings: ETV Telugu becomes the No.1 channel among the Telugu channels in week 52
In week 52 of BARC ratings (December 26- January 1, 2016) ETV Telugu replaced Maa TV to be the most watched channel in Andhra Pradesh/Telengana market. Kannada channels saw a change in the positions apart from the top spot which was acquired by Colors Kannada this week also. Sun TV, Asianet, Zee Marathi and Star Jalsha like last week, led their respective markets of Tamil Nadu, Kerala, Maharashtra and West Bengal.
Among the Telugu channels (Andhra Pradesh/Telangana markets C&S 1lakh+), ETV Telegu replaced Maa TV to acquire the No.1 spot in week 51. The channel garnered 446 million ratings, more than last week’s 384 million. Maa TV slipped down to No.2 as it witnessed a fall in the ratings from 384 million to 377 million. Zee Telegu remained at No.3 with 350 million ratings; more than previous week’s 314 million. Gemini TV with 313 million ratings stood at No.4.
Among the Kannada channels, Colors Kannada with 271 million, more than previous week’s 268 million ratings, stood at No.1. Udaya TV replaced Udaya Movies to acquire the second spot with 153 million ratings. Zee Kannada stepped up one step from No.4 to No.3 with 143 million ratings. The channel had 136 million last week. Udaya Movies came down to the fourth spot with a consistent rating of 141 million like last week.
In the Bihar and Jharkhand markets (C&S 1lakh+), Bhojpuri Cinema retained the top spot with 20 million ratings, higher than last week’s 15 million. Big Magic Ganga with 15 million ratings stood at no.2. The channel had 12 million ratings last week. ETV Bihar Jharkhand stood at No.5 this week also with a consistent 2 million ratings.
In the Kerala market, Asianet led the chart with 327 million ratings. The channel witnessed a rise in the ratings from 273 million in week 52. At No.2 stood Mazhavil Manorama with 120 million ratings. The channel witnessed a fall in the ratings from 158. Surya TV acquired the third spot with 86 million ratings, less than last week’s 114 million.
In the Maharashtra market (Maharashtra/Goa markets C&S 1lakh+), Zee Marathi remained the most watched Marathi channel with 184 million ratings. The channel had 152 million ratings the previous week. Colors Marathi with 79 million ratings replaced Zee Talkies to be at No.2. The channel had 77 million ratings last week. Zee Talkies which had 82 million ratings last week, lost some eyeballs and slipped down to the third spot with 65 million ratings. Star Pravah remained at No.4 with 42 million ratings, more than last week’s 34 million. DD Sahyadri made to the list this week with 20 million ratings this week and replaced Maiboli.
Sun TV continued to be the most watched channel across all the regional channels with 986 million ratings although; the channel witnessed a fall in the ratings from 1042 million in week 52. KTV continued to be at No.2 with 325 million ratings which was 317 in week 51. Star Vijay with 213 million ratings remained at No.3.
In the West Bengal market, Star Jalsha continued to fetch the maximum eyeballs with 265 million ratings, a little less than last week’s 267 million. Zee Bangla remained at No.2 with 154 million ratings, less than last week’s 165 million. Jalsha Movies with almost a consistent rating of 79 million remained at No.3. Zee Bangla Cinema at no.4 fetched 33 million ratings.
In the Odisha market, Sarthak retained its consistency of being the most watched channel with 94 million ratings, less than previous week’s 111 million. Tarang TV with a consistent rating of 70 million remained at No.2. Colors Odia with 15 million ratings retained the No.3 spot. Prathana channel made a comeback in the list in week 52 as it garnered 9 million ratings.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking