Top Story


Home >> Media - TV >> Article

BARC ratings: Colors sees a rise, Star Plus falls in week 32

Font Size   16
BARC ratings: Colors sees a rise, Star Plus falls in week 32

According to BARC ratings week 32 (August 8 – 14, 2015) Hindi GECs HSM markets C&S 1lakh+, Star Plus saw the largest drop in ratings among the top Hindi GECs during the week. In week 32 it dropped 409 million from 417 million in week 31.

Colors too saw its rating increased to 366 million this week from 340 million in week 31.

Zee TV also saw its ratings decreased to 256 million this week from 261 million last week.

Life OK during this week saw its ratings stay at 235 million in week 32, the same as week 31.

Sab TV at No.5 spot saw its ratings too decline to 191 million this week from 197 million in week 32. 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems