Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC ratings: Colors sees a rise, Star Plus falls in week 32

21-August-2015
Font Size   16
BARC ratings: Colors sees a rise, Star Plus falls in week 32

According to BARC ratings week 32 (August 8 – 14, 2015) Hindi GECs HSM markets C&S 1lakh+, Star Plus saw the largest drop in ratings among the top Hindi GECs during the week. In week 32 it dropped 409 million from 417 million in week 31.

Colors too saw its rating increased to 366 million this week from 340 million in week 31.

Zee TV also saw its ratings decreased to 256 million this week from 261 million last week.

Life OK during this week saw its ratings stay at 235 million in week 32, the same as week 31.

Sab TV at No.5 spot saw its ratings too decline to 191 million this week from 197 million in week 32. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.