According to BARC ratings for the last week of the year 2015 (Week 52; December 26, 2015- January 1, 2016), Colors has retained its top spot with 744 million ratings. Last week the channel had 725 million ratings. Zee Anmol continued to be on No.2 followed by Star Plus at No.3. Sony Entertainment Television witnessed a fall in ratings and slipped down to No.10
Zee Anmol with 743 miilion ratings in week 52 continued to be at No.2. The channel witnessed a rise in ratings from 712 million last week.
Star Plus also witnessed a rise in ratings from 676 million to 712 million and stood at No.3 this week.
The fourth spot went to Zee TV which garnered 651million ratings, less than last week’s 669 million ratings.
Star Utsav retained its fifth position the chart, the channel witnessed a fall in the ratings from 514 million to 464 million this week.
At No.6 stood Life OK with 396 million ratings. The channel had 437 million ratings last week.
Rishtey leaped to the seventh spot from the ninth spot this week with 379 ratings. The channel had 286 million ratings in week 51.
The next two spots were acquired by Sony SAB and Sony Pal with 328 million and 323 million ratings respectively.
At no.10 stood Sony Entertainment Television with declined ratings of 314 million. The channel was at No.7 with 342 million ratings in week 51.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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