Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Ratings: Colors and Life OK see a dip, Star Plus rises

28-May-2015
Font Size   16
BARC Ratings: Colors and Life OK see a dip, Star Plus rises

BARC ratings for week 20 (May 16 – May 22, 2015) for Hindi GECs saw Star Plus gain the most during the week while Colors lost ratings the maximum during the week. Life OK and Zee TV saw minor declines during the week, Sab TV increased marginally.

According to BARC data HSM NCCS 1 lakh+ Household data ratings (000’s), Star Plus increased to 171 million this week from 163 million in week 19.

Colors at No.2 spot declined to 132 million in week 20 from 144 million in week 19.

Life OK at No.3 spot declined to 113 million in week 20 from 121 million in week 19.

Zee TV on the other hand saw a much lesser decline this week to 97 million from 99 million in week 19.

Sab TV increased marginally to 79 million this week from 73 million last week. 
 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.