The Indian Super League (ISL) kicked off on October 3. Regional channels such as Asianet Movies and Jalsha Movies on which the regional feeds of the matches are being aired have received high viewership.
According to BARC data All India 4+ C&S 1lakh+, Asianet Movies in match 4 played between Kerala Blasters FC and Northeast United FC gained the highest rating of 671 (‘000s). Asianet Movies also got high ratings of 346 (‘000s) for the match between Delhi Dynamos FC vs Chennaiyin FC. The ratings of Star Gold for the same match were less than half at 307 (‘000s). Jalsha Movies too rated high especially for the two Athletico De Kolkata matches, one versus Chennaiyin FC the other versus FC Goa. Jalsha Movies for match 1 versus Chennaiyin FC got ratings of 362 (‘000s) and versus Goa FC got ratings of 340 (‘000s).
Star Gold gained the highest ratings for almost all matches during the week. Match 1 between Chennaiyin FC and Athletico De Kolkata got the highest ratings of 409 (‘000s). Match two between FC Goa and Delhi Dynamos FC similarly got the highest ratings of 307 (‘000s). Match 3 between FC Pune City and Mumbai City FC got the highest ratings of 249 (‘000s). Match 4 between Kerala Blasters and Northeast United saw Star Gold get the second highest ratings of 307 (‘000s). Match 5 between FC Goa and Athletico De Kolkata saw the channel get second highest ratings of 267 (‘000s). Match 6 between Delhi Dynamos and Chennaiyin FC saw Star Gold on top with ratings of 359 (‘000s). Finally in match 7 of FC Pune City and Northeast United saw Star Gold get the maximum ratings of 276 (‘000s).
This clearly shows that apart from the Hindi feed of ISL which has done well on Star Gold, other regional feeds and markets especially Kerala, West Bengal and Tamil Nadu have brought in the maximum viewership.