Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC ratings slated to come out in the last week of April

07-April-2015
Font Size   16
BARC ratings slated to come out in the last week of April

In a meeting for stakeholders representing all leading broadcasters, media agencies, and advertisers, BARC (Broadcast Audience Research Council) India showcased  actual ratings data. Although the data shown to the gathering of senior industry leaders was household data, the individual data is slated to be rolled out by the end of the month.

The industry which is currently undergoing a TAM Blackout period is eagerly awaiting data from the Broadcast Audience Research Council (BARC) India. Industry leaders seemed to be happy at the moment with the data they were privy to yesterday, though a few of them did have a few reservations till the roll out actually happens.

Industry leaders remain optimistic on account of water marking technology used by BARC, a much larger universe of sample size, and usage of technology that significantly cuts down human intervention.

The BARC committee is loath to giving out a launch date (after the launch not taking place in October due to various reasons although being announced in a press conference).  Though the launch date was not formally announced by industry leaders,  the committee leaders indicated they were hoping for  a launch at the end of April.
 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.