Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC ratings slated to come out in the last week of April

07-April-2015
Font Size   16
Share
BARC ratings slated to come out in the last week of April

In a meeting for stakeholders representing all leading broadcasters, media agencies, and advertisers, BARC (Broadcast Audience Research Council) India showcased  actual ratings data. Although the data shown to the gathering of senior industry leaders was household data, the individual data is slated to be rolled out by the end of the month.

The industry which is currently undergoing a TAM Blackout period is eagerly awaiting data from the Broadcast Audience Research Council (BARC) India. Industry leaders seemed to be happy at the moment with the data they were privy to yesterday, though a few of them did have a few reservations till the roll out actually happens.

Industry leaders remain optimistic on account of water marking technology used by BARC, a much larger universe of sample size, and usage of technology that significantly cuts down human intervention.

The BARC committee is loath to giving out a launch date (after the launch not taking place in October due to various reasons although being announced in a press conference).  Though the launch date was not formally announced by industry leaders,  the committee leaders indicated they were hoping for  a launch at the end of April.
 

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education