BARC today confirmed the release of Request for Proposals (RFPs) to global providers of technology and research.
This is consequent to the overwhelming response it got to the RFI (Request for Information) issued earlier, shared an official release.
Commenting on the development, Punit Goenka, MD and CEO of ZEE and Chairman of BARC said, “We are happy with the interest shown by global vendors of technology and research in our project. The RFPs are going out to all of them. This will be followed by discussions and evaluation of these proposals.”
Partho Dasgupta, CEO, BARC explained, “This is our second step towards initiating a cutting-edge measurement system which will see marriage of technology and research. The first step was the Establishment survey which the TechCom led by Shashi Sinha and Paritosh Joshi has already initiated.”
For the record, BARC is a joint industry body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s Television Audience Measurement System. BARC is a joint venture bringing together the three key stakeholders in Television Audience Measurement, broadcasters, advertisers and advertising and media agencies.
Our typical marketing budget is usually 10 per cent of the topline spend