Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC issues global RFPs for broadcast measurement services

07-June-2013
Font Size   16
Share
BARC issues global RFPs for broadcast measurement services

BARC today confirmed the release of Request for Proposals (RFPs) to global providers of technology and research.

This is consequent to the overwhelming response it got to the RFI (Request for Information) issued earlier, shared an official release.

Commenting on the development, Punit Goenka, MD and CEO of ZEE and Chairman of BARC said, “We are happy with the interest shown by global vendors of technology and research in our project. The RFPs are going out to all of them. This will be followed by discussions and evaluation of these proposals.”

Partho Dasgupta, CEO, BARC explained, “This is our second step towards initiating a cutting-edge measurement system which will see marriage of technology and research. The first step was the Establishment survey which the TechCom led by Shashi Sinha and Paritosh Joshi has already initiated.”

For the record, BARC is a joint industry body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s Television Audience Measurement System. BARC is a joint venture bringing together the three key stakeholders in Television Audience Measurement, broadcasters, advertisers and advertising and media agencies.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...