Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC India's watermarked channels list crosses 400 mark

08-January-2016
Font Size   16
Share
BARC India's watermarked channels list crosses 400 mark

BARC has announced that the subscriber base of TV channels who have signed up for its Watermarking Technology has reached 429 in the first year.

This further climbs to 457 If one takes into account the various language feeds of channels, as BARC India is watermarking 28 language feeds separately.

“We have been able to cross the 400 channel mark in a short span since our launch. This is an achievement and the team at BARC India has done a great job to achieve this target. I am thankful to Civolution and Cineom for their support and technology,” added Partho Dasgupta, CEO, BARC India. 

BARC India started rolling out viewership data in April-end with 277 channels signing up for its Watermarking Technology: and in the last 8 months, it has witnessed a rapid acceleration of broadcasters adopting the technology, which is the starting point for BARC India’s future-proof audience measurement system.

The technology has been adopted by not just broadcasters with an all-India market, but also by regional broadcasters across the spectrum. Of the 429 channels that have adopted the watermarking technology, 195 are ‘All India’ channels and HSM (Hindi Speaking Market) channels.

131 channels are from the South, comprising markets of Tamil Nadu & Puducherry (42), Andhra Pradesh & Telangana (39), Karnataka (27) and Kerala (23).

Of the other key TV markets in India, 18 channels are of West Bengal and 17 of Maharashtra and Goa. BARC India contracted Kantar Media’s team (previously part of Civolution) to supply the watermarking technology that underpins the world’s largest audience measurement system.

“We are happy to have partnered with BARC India to deploy our watermarking technology. With so many new ways of distributing and consuming TV and video content, Kantar Media’s solutions enable BARC India to detect content wherever and whenever it’s consumed,” said Jean Michel Masson, Global Director of Watermarking Solutions at Kantar Media.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017