Top Story


Home >> Media - TV >> Article

BARC India launches monthly communiqué, 'Alpha Club'

Font Size   16
BARC India launches monthly communiqué, 'Alpha Club'

In the pursuit of providing sharper consumer insights,BARC India has launched Alpha Club, a monthly communiqué which is based on the feedback received from the subscribers.

Alpha Club will offer analysis and insights into NCCS A1, A2, and A3 viewership of six mega cities. With the goal of building robustness into the analysis, Alpha Club will present cumulative data of preceding four weeks for Rat’000, Coverage’000, and ATS(Viewer). Channels for which data has been released for all four weeks will be covered.

The Alpha Club service would be provided exclusively to BARC India’s subscribers, one working day after 4th week’s data is released.

Following the release of week 44 data, BARC India will send out the first edition of Alpha Club today, which would consist of two sets of analyses: one for data of Week 37-40, and the other for Week 41-44.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship