In the pursuit of providing sharper consumer insights,BARC India has launched Alpha Club, a monthly communiqué which is based on the feedback received from the subscribers.
Alpha Club will offer analysis and insights into NCCS A1, A2, and A3 viewership of six mega cities. With the goal of building robustness into the analysis, Alpha Club will present cumulative data of preceding four weeks for Rat’000, Coverage’000, and ATS(Viewer). Channels for which data has been released for all four weeks will be covered.
The Alpha Club service would be provided exclusively to BARC India’s subscribers, one working day after 4th week’s data is released.
Following the release of week 44 data, BARC India will send out the first edition of Alpha Club today, which would consist of two sets of analyses: one for data of Week 37-40, and the other for Week 41-44.