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BARC India gets strict with its new policy on intentional switch off by subscriber

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BARC India gets strict with its new policy on intentional switch off by subscriber

TV monitoring agency BARC India has released a policy governing intentional switch off by a subscriber. It supersedes all other policies pertaining to the above. This comes after the recent pullout by English News Channels from BARC India following the latter’s release of Republic data for its first week ignoring NBA’s plea to delay the release.

BARC India has mentioned that any missing watermark for a duration above 12 hours, which cannot be resolved by the subscriber, would be treated as a case of intentional switch off. In such cases, BARC India’s Technical Team would establish the same and report to the management. Following this, the management would certify the incidence to be a case of intentional switch off and report the same to the Chairman and the CEO of BARC India.

The policy goes on to say that in such incidences the Chairman and BARC India have decided not to release BARC India Media Workstation (BMW) data of the channel(s) (for which the watermark has been switched off) at any point for the period when the watermark is missing. Subscriber login for the network would be deactivated from the moment intentional switch off has been established.

More importantly, the Chairman and the CEO of BARC India will take action to suspend both BMW data for the channel and subscriber login for the network for a further period of six months once the watermark is switched on.

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