BARC India recently announced its tie up with Twitter to make the weekly television ratings available on the social media. Viewers can access the ratings by tweeting ‘#BARCTweet’. This system of delivery of ratings is the first-of-a-kind in the world.
People seeking information can tweet the hashtag mentioning what are the top channel ratings in difference channel genres and can expect a response from @BARCIndia within two minutes. Earlier, the top line television data was made available on the website of BARC India but now, this will enable anyone to get the data almost instantly.
Subscribers will still have access to comprehensive data from BARC India. Some of the people say that this data could be useful for would-be writers, actors, those in television programming and others associated with television and broadcasting industry. This will also give subscribers on-the-go a chance to access the data.
This unique new offering of #BARCTweetin is in association with Frrole, a Social Data Intelligence Set-up manning the backend software. This also underlines the innovative nature of Twitter and the possibilities for partners.
Partho Dasgupta – CEO, BARC India, said, “In keeping with our focus on technology, BARC India is geared for new possibilities and opportunities to connect with all who are keen on knowing more about the television audience measurement service in India and are therefore proud to present a World First with the launch of hashtag #BARCTweet with the Twitter India team.”
Rishi Jaitly, Market Director, South & Southeast Asia, Twitter, said, “BARC India’s ambition to innovate and create a unique value proposition for users is something we admire. Twitter believes in the power of information and this empowers all users equally, which is very exciting from a Twitter point of view.”