Top Story


Home >> Media - TV >> Article

BARC Board meets to evaluate the technology options

Font Size   16
BARC Board meets to evaluate the technology options

The Broadcast Audience Research Council (BARC) Board met in Mumbai on September 27, 2013 to evaluate the technology options and decide on the road ahead. It was recognised that BARC has the opportunity to change the paradigm and the solution should last for the next 15-20 years.

The Board agreed that there is a quantum jump in technology that is being envisaged. Considerable progress has been made in identifying suitable cutting edge technologies available for measurement of present and future broadcast distribution platforms.

The Board decided to authorise the BARC Technical Committee and the management to initiate pilots with these solutions to assess the suitability in Indian conditions.

BARC is a joint industry body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s television audience measurement system. BARC is a joint venture bringing together the three key stakeholders in television audience measurement, broadcasters, advertisers and advertising & media agencies. 

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by