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BARC Board meets to evaluate the technology options

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BARC Board meets to evaluate the technology options

The Broadcast Audience Research Council (BARC) Board met in Mumbai on September 27, 2013 to evaluate the technology options and decide on the road ahead. It was recognised that BARC has the opportunity to change the paradigm and the solution should last for the next 15-20 years.

The Board agreed that there is a quantum jump in technology that is being envisaged. Considerable progress has been made in identifying suitable cutting edge technologies available for measurement of present and future broadcast distribution platforms.

The Board decided to authorise the BARC Technical Committee and the management to initiate pilots with these solutions to assess the suitability in Indian conditions.

BARC is a joint industry body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s television audience measurement system. BARC is a joint venture bringing together the three key stakeholders in television audience measurement, broadcasters, advertisers and advertising & media agencies. 

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