NDTV Worldwide and Beximco Group of Bangladesh have joined hands to launch a 24-hour news and current affairs channel in Bangladesh. NDTV will not hold any equity stake in the channel, but will be involved in the channel from the drawing board stage through to its launch. Through its media subsidiary, Independent Television Ltd, Beximco Group plans to launch the channel by early September 2010.
Beximco Group is the largest private sector industrial conglomerate in Bangladesh, which also manages the leading publication, The Independent. NDTV Worldwide is the media consulting division of NDTV Ltd.
Elaborating on this strategic deal, Shyatto Raha, CEO, NDTV Worldwide, said, “Bangladesh is an emerging media market with great potential in the years ahead. This is a strategic partnership; NDTV will not hold any equity stake in the channel. The alliance between Beximco and NDTV extends beyond channel planning and execution. As part of the long-term association with the Beximco Group, it would also assist the venture in the overall operational and business management of the channel.”
“Training of the personnel on different broadcast functions will be part of NDTV Worldwide’s commitment towards the channel,” he added.
Prior to such a model in Bangladesh, NDTV Worldwide has such models in place in Malaysia through a tie-up with the Astro Group for its channel Astro Awani. “We also offer similar services to a business news channel in Vietnam. Going forward, all emerging markets are of interest to us,” Raha further said.
NDTV Worldwide brings to the table over 21 years of broadcast experience. It draws its resources from across the NDTV Group to offer its clients the most experienced media consultancy services. Independent Television Ltd is a media subsidiary of the Beximco Group, Bangladesh. The Group has interests in the media sector through its subsidiary Beximco Media Ltd, owner of The Independent. Beximco Media also manages IT and ISP businesses.