Fatafati, 24-hour Bangla Music channel has moved its revenue mandate to Helios Media with immediate effect. The channel that was launched last year has achieved the lead position among the youth of West Bengal. Amongst the youth (15-24 age-group) Music F Fatafati garnered 743 GTVT as against 709 GTVT of Sangeet Bangla – source TAM, week 44 , 15-24 , WB mkt.
Siddarth Misra, promoter of the channel said, “We created a unique position for Music F Fatafati by bringing in 3D animated characters and cartoon shorts as interstitials for the first time in the Bangla market. Our characters are extremely popular among the youth and has managed to dislodge the reigning channel Sangeet Bangla from its position this week. We are confident that our alignment with Helios Media will help FataFati in realising its full potential.”
Vikas Varma, the creator of the channel says, "With the heavy firepower of Helios Media as a part of the Fatafati armoury, Bengals #1 music TV channel will achieve its true potential and conquer new sales frontiers in Bengal. A very warm Fatafati welcome to Helios Media."
Bala Iyengar, COO Helios Media said, “Just like how in Hindi Market, Youth TG is addressed with Music channels, the reflection of it in its regional counterparts is not appropriately valued. It is all generally clubbed under one umbrella called Regional. With our proven track-record of building true-value for the channels we work with, we are confident that we will be in a position to raise the bar for Fatafati as well. In a similar space, MTunes HD is among the top three channels on commercial inventory week after week due to selling prowess of Helios Media.”
Helios Media also handles revenue monetization of FoodFood, EPIC, Channel X and Fashion TV.