Top Story

e4m_logo.png

Home >> Media - TV >> Article

Bangla music channel Fatafati aligns with Helios Media for revenue monetisation

12-November-2014
Font Size   16
Share
Bangla music channel Fatafati aligns with Helios Media for revenue monetisation

Fatafati, 24-hour Bangla Music channel has moved its revenue mandate to Helios Media with immediate effect. The channel that was launched last year has achieved the lead position among the youth of West Bengal. Amongst the youth (15-24 age-group) Music F Fatafati garnered 743 GTVT as against 709 GTVT of Sangeet Bangla – source TAM, week 44 , 15-24 , WB mkt.

Siddarth Misra, promoter of the channel said, “We created a unique position for Music F Fatafati by bringing in 3D animated characters and cartoon shorts as interstitials for the first time in the Bangla market. Our characters are extremely popular among the youth and has managed to dislodge the reigning channel Sangeet Bangla from its position this week. We are confident that our alignment with Helios Media will help FataFati in realising its full potential.”

Vikas Varma, the creator of the channel says, "With the heavy firepower of Helios Media as a part of the Fatafati armoury, Bengals #1 music TV channel will achieve its true potential and conquer new sales frontiers in Bengal. A very warm Fatafati welcome to Helios Media."

Bala Iyengar, COO Helios Media said, “Just like how in Hindi Market, Youth TG is addressed with Music channels, the reflection of it in its regional counterparts is not appropriately valued. It is all generally clubbed under one umbrella called Regional. With our proven track-record of building true-value for the channels we work with, we are confident that we will be in a position to raise the bar for Fatafati as well. In a similar space, MTunes HD is among the top three channels on commercial inventory week after week due to selling prowess of Helios Media.”

Helios Media also handles revenue monetization of FoodFood, EPIC, Channel X and Fashion TV.
 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO