The multi-faceted Rose Valley Group on August 24, 2009 announced their diversification into media and entertainment industry with the launch of Bangla general entertainment channel – Ruposi Bangla – in the Kolkata market. The channel will go on air from August 31, 2009 with a bouquet of shows ranging from reality to socio-mythology, feature films to news updates, and from comedy to drama.
The Rose Valley Group has wide ranging business interests – from insurance to home finance, from real estate development to chain of hotels and resorts and shopping malls, and from amusement parks to FMCG products and educational institutes. The total turnover of the Group is estimated at Rs 1,500 crore.
Gautam Kundu, Chairman, Rose Valley Group, elaborated, “In the present scenario, content is king, and that is exactly our greatest edge over our competitor channels. Our content is completely exclusive; especially our reality shows, which are unique in format. The look and feel of the shows is glamorous, but the heritage value of Bengal has been retained completely. There is an underlying perspective in every programme, which reflects the richness of our culture and also the ubiquitous Bengali feelings.”
When quizzed on the Group’s investment in the new business, Shibomoy Dutta, Managing Director, Rose Valley Group, explained, “The group has invested Rs 500 crore to start the channel. The projected revenue estimation from advertisements is Rs 75 crore for this financial year alone.”
Some of the shows that will air on the channel include: reality show ‘Dance Pe Chance’; fiction – ‘Sandhyapradip’, ‘Jao Pakhi, Somoy’, ‘Payer Talar Mati’; comedy – ‘Sonay Sohaga’ and ‘Dashavatar’, among others. The Group is sparing no expenses on content development, and has reportedly spent Rs 5 crore to develop content for ‘Chance Pe Dance’.