Top Story

e4m_logo.png

Home >> Media - TV >> Article

Balle Balle embarks on global expansion, soon to hit US, UK and Canada

14-October-2004
Font Size   16
Share
Balle Balle embarks on global expansion, soon to hit US, UK and Canada

Balle Balle, the popular Punjabi Music Channel from Punjab Today Group is all set to go global. The channel, according to its CEO and President, Upinder Nayar, has tied up with a new satellite and will be available across the US, the UK and Canada in a month’s time. Currently, the channel is beamed to 32 countries through Thaicom 3B satellite with significant viewership in South East Asia, Middle East and neighbouring countries like Pakistan.

Balle Balle turns two today. “In India, we have entered into 20 million homes in just two years and our reach now extends beyond Northern India – from Kolkata in the East to Bangalore and Chennai in the South,” says Nayar.

The channel is not just leveraging on the strength of its reach but also on its high TRP with which Balle Balle has embarked on global expansion. “Ours is a top-rated Punjabi music channel. As per the latest TAM ratings, 16 out of the top 30 programmes across all Punjabi music channels belong to us. We have the maximum number of programmes (31 per week) among the Punjabi music channels. And through the interactive shows and trend-setting live Punjabi pop events, we have been able to successfully build our brand,” claims Nayar.

Nayar supports his claim of channel’s increasing brand equity with the presence of high-profile advertisers like Samsung, Pepsi, Motorola, Daewoo, Gillette, Maruti, Perfetti, Hindustan Lever, Johnson & Johnson, etc on board.

To further consolidate its position, Balle Balle has planned a number of fresh initiatives for programming and brand promotion. “We have launched four new programmes like Fashion Fever, Virsa, Suran De Sartaj and Khabran Bollywood Diyan. Besides all these, we have plans for a nationwide talent hunt, more live shows in India and abroad with national and international artistes and award nights in the UK and the US,” informs Nayar.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.