Top Story


Home >> Media - TV >> Article

Balaji Telefilms share price closes at higher note

Font Size   16
Balaji Telefilms share price closes at higher note

The share price of Balaji Telefilms closed 1.09 per cent higher at Rs 515.60 on the Bombay Stock Exchange (BSE) after hitting an intra-day high of Rs 530, following the company's announcement that it is considering a sub-division of its Rs 10 share.

The rise followed the company's announcement that it will consider a split of its Rs 10 share into a lower denomination on Saturday. The company is yet to declare what the new denomination will be.

Media analysts said the stock-split should increase liquidity on the counter and generate greater interest in the stock. But this will have no consequence on the company's fundamentals.

The company, in any case, has been doing well financially. Its serials are telecast on almost every channel and command the quoted advertisement rates. Almost all its serials enjoy high television rating points.

In fiscal 2001-02, Balaji Telefilms posted a 566.9 per cent rise in net profit to Rs 29.01 crore (Rs 4.35 crore) on a 127.7 per cent rise in total income to Rs 113.10 crore (Rs 49.67 crore).

The board also approved a hike in foreign institutional investor investment ceiling from 24 per cent of the paid-up capital to 40 per cent, subject to the approval of shareholders at the ensuing annual general meeting.

The sale of stake was undertaken at Rs 600 per share. The promoters' holding in the company now stands at 57.8 per cent. The move to divest the stake was aimed at improving liquidity in the stock.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...