Balaji Telefilms returns to Sony after three years with ‘Kuchh is Tara’

Balaji Telefilms returns to Sony after three years with ‘Kuchh is Tara’

Author | exchange4media News Service | Wednesday, Nov 21,2007 6:59 AM

Balaji Telefilms returns to Sony after three years with ‘Kuchh is Tara’

Balaji Telefilms is back on Sony Entertainment Television (SET) after a gap of three years with a new show, ‘Kuchh is Tara’. Channel officials claimed that the show would be a ‘New Age’ love story, breaking away from all norms of daily soaps. The show will go on air from November 26 at 9 pm. With this, SET’s recently launched show on conjoined twins, ‘Amber Dhara’, which was being aired at 9 pm, will shift to the 9.30 pm time slot.

According to Sanjay S Upadhyay, VP-Development, SET India Pvt. Ltd, “Sony is known to be a leader for its weekend viewership. But we realised that our audience wants something different, and other entertaining shows. As far as this new show is concerned, Ektaa Kapoor knows SET India very well and the kind of shows we do. We believe in telling real stories, but in an interesting way. ‘Kuchh is Tara’ is a modern day love story that will stand out from the clutter. So, we are confident that this show will do well among our viewers.”

Upadhyay added that considering that the major viewership demographic in the prime time slot was women, it was a natural progression for GECs to conceive shows that appealed to this audience, who would be interested in watching stories of the aspirations and triumphs of women.

‘Kuchh is Tara’ is the story of a middle class girl in Mumbai who falls in love with a rich boy from Delhi. Their romance then begins to face tribulations as the boy’s uncle creates a rift between them. Actors in lead roles include Aakashdeep Saigal, Sudha Chandran, Jayati Bhatia, Rajendra Gupta, Vishal Singh and Dimple Jhangiani.

According to Ektaa Kapoor, Creative Director, Balaji Telefilms, “This is the best work I have done in the last seven years. It is a turning point in my career and is completely different from all my work till date. There is no melodrama, no extended family and not too many twists.”

Upadhyay added that the show would be promoted across all SET India channels, and that the show was being advertised in cinema halls in Mumbai too.

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