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Bal Thackeray & Kasab news lead to viewership spike

28-November-2012
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Bal Thackeray & Kasab news lead to viewership spike

All leading news channels benefited from big news events in the week of Nov 18-24, according to Ormax Media’s syndicated research Ormax TV Track.

The week saw Bal Thackeray’s funeral on Sunday, Kasab’s execution on Wednesday and start of the winter session of the Parliament from Thursday, besides other regular news events.

Ormax TV Track records viewership of television channels based on day-after recall (DAR). The weekly research covers 1,400 respondents every week, across 17 cities.

Based on the results, the news category showed 34 per cent increase in its viewership, vis-à-vis the previous week (Nov 11-17). Category leader Aaj Tak showed an increase in its average daily reach from 17 per cent to 23 per cent, while ABP News jumped from 13 per cent to 17 per cent average daily reach.

Commenting on the results, Shailesh Kapoor, CEO, Ormax Media said, “Last week was an unusually busy week for news channels. An increase in recall is indicative of both, a higher volume of audience as well as higher engagement levels with the content. Movie channels were affected the most as a result, while GECs and other niche categories seemed unaffected.”

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