BAG Films & Media Ltd has reported a 48 per cent increase in its net profit at Rs 1.8 crore for the third quarter ending December 31, 2007. BAG Films’ net income from sales and operations was up 20 per cent at Rs 13 crore for the third quarter.
Commenting on the Q3 FY08 performance, Anurradha Prasad, Managing Director, BAG Films and Media Ltd, said, “Our performance in the quarter ended December 31, 2007 has been quite satisfactory. New programming and strong emphasis on cost control measures have yielded higher top line and bottom line, respectively. Going forward, we are confident of continuing to achieve healthy revenue and profitability growth.”
BAG Films forayed into broadcasting segment by launching its first national Hindi news channel News 24 on December 13, 2007 through its group company BAG Newsline Network (P) Ltd. Within the next quarter, the company is launching its second channel, E-24, through its subsidiary BAG Glamour (P) Ltd.
BAG already has 10 FM radio licenses under the brand name Radio Dhamaal through its subsidiary BAG Infotainment (P) Ltd in Hissar, Karnal, Patiala, Shimla, Muzaffarpur, Ranchi, Jabalpur, Jalgaon, Dhule and Ahmadnagar, out of which, six stations are already operational.
This quarter, BAG Films has launched two daily soaps titled ‘Ek Thi Rajkumari’ on Zee Next and ‘Dahhej’ on 9X channel. The company has also bagged two daily soaps, one for Sony and the other for Star Plus, for which production has already commenced.
On the regional programming front, BAG Films has started a game show titled ‘Yaariguntu Yaarigilla’ on Zee Kannada, which is telecast five days a week.