Top Story


Home >> Media - TV >> Article

BAG Films goes international with 'Yeh Vaada Rahha' for Dubai channel

Font Size   16
BAG Films goes international with 'Yeh Vaada Rahha' for Dubai channel

BAG Films and Media Ltd has produced a show ‘Yeh Vaada Rahha’ for Dubai’s ARY Digital channel, which is being telecast in Pakistan, the UAE, the US and the UK. The programme has been on air since June 25. With this show, BAG Films has penetrated the overseas markets.

Anurradha Prasad, Managing Director, BAG Films and Media Ltd, said, “It has always been our vision to establish ourselves in the international arena, this show is the first step towards achieving the goal. We are confident that this show will provide us the required platform. We have more to offer in the future.”

‘Yeh Vaada Rahha’ is the story of two lovers, Sadia and Salman, who are torn apart by hatred shared by their fathers, which has kept the two families separate for years. Well-known Pakistani actress Maria Wasti plays the role of Sadia, while the role of Salman is being essayed by Raj Verma.


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers