Indian television space will soon have two new channels. Having got the I&B Ministry’s nod for its two channels, E24 and Life24, B.A.G. Films and Media Ltd is now getting ready for their launch. While E24 is an entertainment channel, Life24 will deal with the mind, body and soul, and is expected to be launched in the second phase. Both these channel fall under the purview of BAG Glamour Pvt Ltd.
Commenting on the developments, Anurradha Prasad, Managing Director B.A.G Films & Media Ltd, said “It has always been our vision to establish ourselves in the broadcasting arena, and this is the first milestone towards realising that vision.”
BAG Films has plans for four new channels, of which two – E24 and News24, the 24-hour Hindi news channel – are already geared up for launch.
BAG has recently made some key appointments. Gursheel Walia has been appointed as Programming Head, while Mushtaq Shiekh is the Creative Director for the upcoming glamour channel. Amit Ray has joined as Chief Strategy Officer; Pratik Basu has joined as Executive Director, and Sanjeev Kalia has joined as National Sales Head for News24.