Top Story

e4m_logo.png

Home >> Media - TV >> Article

BAG Films extends E24 channel offerings to the Web with www.e24bollywood.com

01-April-2008
Font Size   16
Share
BAG Films extends E24 channel offerings to the Web with www.e24bollywood.com

Close on the heels of the launch of E24, India’s first entertainment news channel, BAG Films & Media Ltd has unveiled the look of the website for E24, e24bollywood.com, under the aegis of its media division Broadcast 24.

Targeted at all Bollywood aficionados, the website provides listings and links to a variety of tinsel town news and resources such as downloads, career information, star birthdays, and tarot, among others.

Anurradha Prasad, Managing Director, BAG Films & Media Ltd said, “e24bollywood.com is a natural progression of E 24, which is the country’s first dedicated Bollywood news channel. We have always been responsive to market needs, and convergence is the need of the day for a 360-degree media outreach to the audiences. With our fine reporting infrastructure and some of the best industry talent involved in our portal development, we are now fully equipped to take forward our first mover advantage of a complete Bollywood news interface.”

Driver programmes from E24 channel, such as ‘Bollywood Reporter’ and ‘Filmy Café’ are showcased here, and on the anvil is a complete live stream of the channel.

The focus of the portal is on interactivity with the audience and this manifests in blogs, career searches, polls and even a section on showcasing oneself for all Bollywood aspirants.

Registered members will soon be made privy to a host of member benefits like Bollywood merchandise, Bollywood linked contests, fresh Bollywood updates and more.

Also read:

BAG Films & Media launching E24 entertainment news channel on March 27

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...