BAG Films extends E24 channel offerings to the Web with

BAG Films extends E24 channel offerings to the Web with

Author | exchange4media News Service | Tuesday, Apr 01,2008 7:59 AM

BAG Films extends E24 channel offerings to the Web with

Close on the heels of the launch of E24, India’s first entertainment news channel, BAG Films & Media Ltd has unveiled the look of the website for E24,, under the aegis of its media division Broadcast 24.

Targeted at all Bollywood aficionados, the website provides listings and links to a variety of tinsel town news and resources such as downloads, career information, star birthdays, and tarot, among others.

Anurradha Prasad, Managing Director, BAG Films & Media Ltd said, “ is a natural progression of E 24, which is the country’s first dedicated Bollywood news channel. We have always been responsive to market needs, and convergence is the need of the day for a 360-degree media outreach to the audiences. With our fine reporting infrastructure and some of the best industry talent involved in our portal development, we are now fully equipped to take forward our first mover advantage of a complete Bollywood news interface.”

Driver programmes from E24 channel, such as ‘Bollywood Reporter’ and ‘Filmy Café’ are showcased here, and on the anvil is a complete live stream of the channel.

The focus of the portal is on interactivity with the audience and this manifests in blogs, career searches, polls and even a section on showcasing oneself for all Bollywood aspirants.

Registered members will soon be made privy to a host of member benefits like Bollywood merchandise, Bollywood linked contests, fresh Bollywood updates and more.

Also read:

BAG Films & Media launching E24 entertainment news channel on March 27

Tags: e4m

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