The first channel from the stable of BAG Films & Media Ltd, News 24, would go on air from December 13 at 5 pm. With the tagline 'Nazar har khabar par', the 24-hour news channel I targetted at the 'young adult' segment.
As reported earlier, BAG Films is expected to come up with another three channels – E 24, Life 24 and Bliss 24. E 24, the entertainment channel, is to go air by the end of January 2008. All the channels would be operational under the umbrella brand Network 24.
The channel has set up 13 news bureaux across India, as well as more than 300 stringers spread across the country, especially in the interior hinterlands. Besides working on tapeless cameras to make the time-consuming physical delivery of tape redundant, the company has also started an innovative 'IT news gathering technology'. This would enable on-field journalists to upload/uplink recordings instantly and ensure immediacy of news. The channel also has the facility of 30 OB vans.
The channel would have a digital archival system or a tapeless library, and would use P2 cards instead of conventional tapes to store footages. The channel claims to be first-of-its-kind in India with this technology, which can store up to 5,000 hours of footage with expanded memory. There are 15 editing suites and a team of 30 Editors. The channel also has the facility to chat live with 12 reporters at one go.
"News has moved away from the Hindi news channel and has dented the image of news per se. Today's news can be called infotainment, while news is moving away. So we believe in the philosophy that news is the way it should be. We have developed the idea 'News is back' for the promos. News 24 has hired the best of news talent to ensure that we get the most relevant news from across India targeting the emerging 'young adult', be it politics, sports, business or lifestyle. The channel will establish itself as a premium news channel, a vastly different proposition from the current fare seen on most other Hindi news channels," said Anurradha Prasad, MD, BAG Films & Media Ltd.
The core editorial team comprises Ajit Anjum as Managing Editor, Supriya Prasad as Director-News, Rahul Mahajan as Executive Editor and Vibhakar as Executive Editor-Assignment. The anchors include Kartikeye Sharma, Anjana Kashyap, Shweta Singh, Sayeed Ansari and Aparna Kala.
"We believe that truth and reality as shown on most TV news channels are someone else's perceptions; we will allow people to develop their own opinions and decisions on the basis of the facts we present. I am proud to have a team of well-established and truly respected anchors and reporters, who have already made a mark for themselves in TV journalism," added Prasad.
The sets for News 24 have been made in collaboration with Broadcast Design International, Inc. The sets have been created with 16:9 format and High-Definition (HD) television in mind.
Commenting on the promotional activities, Amit Ray, Chief Strategy Officer, BAG Films, said, "We believe that whosoever is interested in news would read newspapers, surf the net, use mobile phones and even bother to look at the outdoors. So we have decided to go in for all possible media. We would try to make the promotions as effective as possible."
The channel would be available across all platforms, including cable TV, DTH, IPTV, mobile and web streaming.