B4U Television Network India Private Limited, which plans to launch more channels, is in talks with Sony Entertainment Television India and Discovery India to be part of either’s bouquet of channels. The major reason behind this move is to garner additional revenue through subscirption.
According to company sources, B4U plans to launch at least four more channels, which may include a news channel, by the end of this year. The company claims that B4U Music and B4U Movies have a penetration of about 12 million cables homes in India.
The company enjoys the maximum number of rights for both terrestrial and satellite telecast of Bollywood content. Till early last year, the two channels were managed by B4U Multimedia International Limited. But later the company obtained government permission to shift its operations to B4U TV Network Limited.
Source: Business Standard