B4U Television Network (India) plans to add two new music channels to its bouquet. This time, it is targeting the affluent NRI Punjabis and South Indians. The investment envisaged for the new Punjabi and the south Indian music channel is around Rs 150 crore.
At present, B4U Network’s bouquet comprises of two channels — B4U Movies and B4U Music. B4U is also in the process of entering into a promotional alliance with AXN, the action channel promoted by Sony.
The company’s initiative is primarily an outcome of the success that it claims to have achieved within just two years of existence.
Source: Business Standard