DD Direct Plus, the direct-to-home (DTH) broadcasting platform of Prasar Bharati, has recently added B4U Music channel on its visibility platform. The offering has been made available since the first week of February 2008.
Sunil Rohra, Global CEO, B4U Network, said, “We are absolutely delighted to be on board Doordarshan’s DTH service. With its enormous reach across the nation, a whole new audience will now view the exciting programmes and scintillating music that B4U Music offers.”
The Direct Plus DTH platform from Doordarshan will carry 33 FTA TV channels and 12 All India Radio (AIR) channels, which can be received throughout India on a free-to-air basis by consumers. The number of TV channels would be increased to 50 and AIR channels to 40 in due course of time.
B4U Music is currently available on more than eight different satellites in more than 100 countries, including the US, the UK, Europe, Middle East, Africa, Mauritius, Canada and India.
The DTH market has been witnessing quite a lot of action in India. While there are three players now – Essel group’s DishTV, TataSky (a JV between the Tata Group and Rupert Murdoch’s STAR), and DD Direct Plus – there three more that would be joining in the fray soon – Reliance ADA Group’s Big DTH, Bharti Airtel and Sun TV. While the others are pay TV platforms, DD Direct Plus is free-to-air for subscribers.