After having successfully tested its encryption system on April 29 in London, B4U Movies is planning to go pay in June. B4U currently uplinks both B4U Movies and B4U Music from BT Towers in London.
The movie channel, which screens five films a day, will be priced at Rs 8.90 a month per subscriber. B4U will use the Nagravision digital receivers from Eurostar. The company is also negotiating with Eurostar to provide a low-cost dish for rural operators.
B4U Television Network is also planning to encrypt B4U Music by the end of this year. It will be available at a nominal annual licensee fee of around Rs 3,000.
The decoder boxes for B4U Movies will be sold at a subsidized price of Rs 8,000 per unit. B4U will also introduce a rural scheme, for which cable operators will have to pay two equal installments of Rs 9,999 spread over a year. This will include the subscription fee the operators will have to pay to B4U.
The company plans to seed close to 7,000 boxes across the country in the first year of pay operations. B4U is in the process of appointing dealers across the country, after it broke away from Modi Entertainment Network (MEN), which was distributing its channels.
According to sources, B4U will launch its movie channel with the same encrypted feed in South East Asia. B4U was recently launched in Europe and North Africa. The company has a library of 650 movies.
Source: Financial Express