Top Story


Home >> Media - TV >> Article

B4U launches new company B4U Media Ventures

Font Size   16
B4U launches new company B4U Media Ventures

B4U announced the launch of a new company called B4U Media Ventures Private Limited.

C F Moses, who has been heading the sales vertical of B4U Network channels, will be leading the new business venture.
The new company aims to provide a one-stop media related solution to broadcasters and other new media players in India and overseas. The company will provide sales, marketing, research, distribution and traffic management services.

Speaking on the new launch, Sandeep Gupta, CFO of the B4U Group Companies in India stated, “The group has evidenced growth in revenues since Moses had taken over as the Head of Sales. We believed in the team and it has delivered yet again. I am confident that Moses and his team will be able to identify and address the primary issue of revenue for any broadcaster.”

The company is also in the advanced stages of negotiations for some niche channels proposing to launch in India.

Commenting on the new responsibility, C F Moses, CEO, B4U Media Ventures said, “I am extremely thrilled with the new opportunity. I am thankful to the Management for continuing to place their faith in me and my team and giving me more opportunities and responsibility to continue with their business. This would not have been possible without the team, especially Amar Dixit, VP North / East and Shrikrishna Prabhu AVP – West. I am looking forward to one of the most exciting and challenging assignments of my career.” 


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.