B4U announced the launch of a new company called B4U Media Ventures Private Limited.
C F Moses, who has been heading the sales vertical of B4U Network channels, will be leading the new business venture.
The new company aims to provide a one-stop media related solution to broadcasters and other new media players in India and overseas. The company will provide sales, marketing, research, distribution and traffic management services.
Speaking on the new launch, Sandeep Gupta, CFO of the B4U Group Companies in India stated, “The group has evidenced growth in revenues since Moses had taken over as the Head of Sales. We believed in the team and it has delivered yet again. I am confident that Moses and his team will be able to identify and address the primary issue of revenue for any broadcaster.”
The company is also in the advanced stages of negotiations for some niche channels proposing to launch in India.
Commenting on the new responsibility, C F Moses, CEO, B4U Media Ventures said, “I am extremely thrilled with the new opportunity. I am thankful to the Management for continuing to place their faith in me and my team and giving me more opportunities and responsibility to continue with their business. This would not have been possible without the team, especially Amar Dixit, VP North / East and Shrikrishna Prabhu AVP – West. I am looking forward to one of the most exciting and challenging assignments of my career.”