Top Story


Home >> Media - TV >> Article

B4U adds new ‘B4U Movies Asia Pacific’ channel on AsiaSat 7

Font Size   16
B4U adds new ‘B4U Movies Asia Pacific’ channel on AsiaSat 7

Satellite operator, Asia Satellite Telecommunications Co. Ltd. (AsiaSat), announced today that B4U, a Bollywood film and television network, has launched its new ‘B4U Movies Asia Pacific’ channel on AsiaSat 7 at 105.5ºE.

B4U currently broadcasts two Bollywood Indian entertainment channels, B4U Movies and B4U Music, in Hindi language via AsiaSat 7. At the 105.5ºE orbital slot, the operator enables B4U to enjoy instantaneous access to all major multi-system operators (MSOs), cable operators, Pay TV platforms and hotel networks across the region. This new Hindi language movie channel will further expand the B4U offerings on this platform, giving Asian audiences more choice for Bollywood films and movies.

Ashok Shenoy, Head - International Business of B4U said, “B4U is committed to bringing top quality Bollywood entertainment programmes to audiences worldwide. AsiaSat is renowned for its excellent market access and comprehensive South Asian channel neighbourhood. Partnering with AsiaSat enables us to deliver the world’s best Bollywood entertainment to our target audience across the Asia-Pacific region. We look forward to expanding our services and growing our audience with them.”

Philip Balaam, Vice President, Sales and Business Development of AsiaSat added, “We are delighted that B4U has once again chosen AsiaSat 7 to deliver their high quality movies to the region. This new B4U Movies channel customised for Asia-Pacific audiences has further enhanced AsiaSat 7’s premium Hindi movie neighbourhood. We thank B4U for their trust in us and for this opportunity. We look forward to expanding our partnership for many years to come.” 


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video