Top Story


Home >> Media - TV >> Article

B-day: Travel, Tourism ads ruled TV

Font Size   16
B-day: Travel, Tourism ads ruled TV

Even as it was a pro-poor Budget, advertisers from the ‘travel and tourism’ category had a ball across TV channels during the B-day, when it came to duration, according to a survey by AdEx India, a division of Tam Media Research.

In the previous two years, players from the car/jeep segment had the maximum duration of ads on the Budget day, the survey says. In 2002, travel and tourism was on the tenth spot, while in 2003, it was not there in top 10 at all. The survey analysed the data based on 14 news channels during the Budget presentation, before and after.

Interestingly, in line with the FDI limit hike in insurance, aviation and telecom sectors this time, advertisers from these categories were among the top 10. Insurance was at number two spot, cellular phones on four and airlines on six, in terms of duration of ads. In 2003, insurance was second and cellular phone service and cellular phones were fourth and fifth, respectively. In 2002, insurance was fifth, while phones and airlines were missing from the top ten list, with reference to duration of ads.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve