Even as it was a pro-poor Budget, advertisers from the ‘travel and tourism’ category had a ball across TV channels during the B-day, when it came to duration, according to a survey by AdEx India, a division of Tam Media Research.
In the previous two years, players from the car/jeep segment had the maximum duration of ads on the Budget day, the survey says. In 2002, travel and tourism was on the tenth spot, while in 2003, it was not there in top 10 at all. The survey analysed the data based on 14 news channels during the Budget presentation, before and after.
Interestingly, in line with the FDI limit hike in insurance, aviation and telecom sectors this time, advertisers from these categories were among the top 10. Insurance was at number two spot, cellular phones on four and airlines on six, in terms of duration of ads. In 2003, insurance was second and cellular phone service and cellular phones were fourth and fifth, respectively. In 2002, insurance was fifth, while phones and airlines were missing from the top ten list, with reference to duration of ads.